When Your Competitors Start Asking Who’s Doing Your Marketing… You Know It’s Working

(Client name withheld for confidentiality.)

The Situation

XYZ came to us wanting to lift their presence in the market without being loud, pushy or aggressive. Their industry is tight-knit, reputation-driven and conservative, so the marketing had to feel steady, confident and on-brand.

When we sat down with the Senior Leadership Team and ran the Legendary Revenue Growth Audit, the gaps became clear:

• Their brand was respected, but under-represented

• Their message wasn’t strong enough in the market

• Their digital footprint was thin

• Their content lacked consistency

• Their competitors were louder

What they needed was a ReputationPlus strategy. Something that built credibility, visibility and steady lead flow without trying to “out-shout” anyone.

And so that’s what we built.

What We Did

Everything started with clarity.
Once we understood their tone, culture, goals and leadership style, we built a unified sales and marketing plan that strengthened their brand without compromising who they were.

Here’s what we put in place:

Brand Foundation

• Sharpened their messaging

• Cleaned up their visual identity

• Ensured consistency across all collateral, proposals and presentations

Website Upgrade

• Clarified their value propositions

• Improved user flow

• Strengthened SEO so the right people could find them

• Built a home for ongoing content and case studies

CRM & Data

• Recommended a new CRM

• Helped segment their customer and prospect lists

• Created clear communication pathways

• Ensured sales and marketing were synced, not siloed

Marketing Collateral

• Built new brochures, case studies, testimonials and sales decks

• Formalised templates so the team could produce consistent material

• Made sure every asset matched the brand’s tone and credibility

Social Media & Content

• Created a steady, professional LinkedIn presence

• Published content that positioned the company as experts

• Shared updates, wins, industry insights and thought leadership

• Established a blog strategy to support SEO and credibility

Direct Marketing & Email Marketing

• Built targeted outreach campaigns

• Introduced a rhythm of EDMs to keep prospects warm and clients engaged

• Ensured every message was purposeful, timely and on-brand

Everything worked together with a full ReputationPlus ecosystem designed to lift authority, visibility and trust.

The Results

This is where it got interesting.

The client knew things were shifting when the competition started asking:
“Who’s doing your marketing?”
That’s when you know you’re making noise in the right way.

And the data backed it up:

• LinkedIn average CTR is 2%. We consistently achieved far higher, peaking at 147%

• Reputation in the market strengthened significantly

• Pipeline quality improved

• The company grew enough to hire 20% more staff

• While many businesses in their space were struggling post-Covid, XYZ held firm and continued to grow

The Bottom Line

A strong reputation and a strategic, unified sales and marketing approach beats shouting at the market every time.

With the right strategy, the right tone and steady execution, XYZ became the brand competitors started watching and growth was achieved.