47% Growth in the First Month

The Situation

FEDeral Hospitality Equipment has been a trusted name in the commercial kitchen and hospitality space for more than 45 years. They import and supply everything from commercial refrigeration to cookware and café furniture, serving bakeries, caterers, restaurants and foodservice operations across NZ and Australia.

They came to us with a clear challenge:
Empty a warehouse full of stock that needed to move and make room for new product lines.

They wanted a smart, simple sales push that would actually shift units. Not just discount everything and hope for the best.

What We Did

First, we listened.
Once we understood what needed to be cleared, who the buyers were, and what mattered most to them, we built a clean, no-nonsense campaign.

Our approach was simple: make it easy for customers to see the deals, understand the value, and take fast action.

So we created a clear marketing pathway that led buyers straight to a conversion point, whether that was:

• Facebook

• A landing page

• Their website

• Or simply picking up the phone

No confusion. No dead ends. Just a straight line to the sale.

The Solution

We set up an easy-to-use “shop” experience across each platform so buyers could browse quickly and confidently.

We designed graphics and video content that matched the goal of the campaign: quick-turnover stock.

Messaging focused on value and urgency without making the products feel “cheap” or low-quality.

Everything worked together: the visuals, the pathway, the offer, and the customer journey.

The Results

The impact was immediate.

FEDeral Hospitality Equipment saw:

• More phone calls

• More showroom visits

• More online orders

• More repeat enquiry

And the number that really mattered:

47% increase in sales for that month, year-on-year.

A massive result for the client and a clear sign that when strategy, messaging and execution align, sales move quickly.