From Near Liquidation to $400k in Monthly Sales

(Client name withheld for confidentiality.)

The Situation

This SaaS company came to us in serious trouble.
Sales had dropped by $100,000 a month, cashflow was tightening fast, and they were letting staff go just to stay afloat. The remaining team had been reduced to 80% pay, morale was low, and the sales pipeline had all but dried up.

They were getting close to liquidation becoming a real possibility.

With their last available funds, the owner, with the backing of the board, reached out for help. And from day one, we knew we had to move quickly. Starting with a Revenue Growth Audit we developed the following plan.

What We Did

1. Rebuilt the Sales Team From the Ground Up

The sales team had been hammered by months of revenue drought, remote working challenges, and constant uncertainty. Confidence was gone.

We got them back on track by helping each team member understand:

• Their natural strengths

• How to communicate more effectively

• How to play to their strengths in the sales process

When capability goes up, confidence follows and that’s exactly what happened.

2. Reset the Sales Strategy

We helped the business identify:

• The right clients to target

• What good-fit opportunities actually looked like

• Where the biggest wins would come from

• How to position the offer to get traction fast

The team finally had clarity about who they were chasing and why.

3. Rebuilt Their Reputation in the Market

While the sales team lifted, we also strengthened the company’s presence in the market by:

• Improving their messaging

• Refreshing their marketing material

• Building trust and credibility online

• Putting out consistent communication that attracted better-fit clients

This was about creating steady visibility.

4. Helped Recruit and Grow a Stronger Sales Team

Once revenue started to move again, we helped leadership:

• Identify the right people to add to the team

• Assess strengths and fit

• Support the onboarding and training process

Good people amplify a good plan. The business finally had both.

The Results

The turnaround was fast and dramatic.

• Month 1: +$240,000 in new sales

• Month 2: +$350,000

• Month 3: Over $400,000 in monthly sales

When revenue started flowing, the business came back to life:

• Staff were rehired

• Confidence returned

• New markets opened up

• A new sales philosophy was embedded across the organisation

This is the result of leadership alignment, strategy, capability, and execution all working together, the way they should.